Inconvenience Stores

 As Australia’s leading motorcycle insurance specialist, Swann Insurance believe bikes should be enjoyed as much as possible. With Aussie riders only getting on their bikes twice a month, Swann wanted to give them more permission to open the throttle. 

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Turning a quick trip into an epic adventure, Inconvenience Stores opened at the end of some of Australia’s best rides. They were stocked with Swann’s own brand of Inconvenient Products (milk/ chocolate/toilet paper) that offered riders an insurance discount. 

A TV spot introduced the stores to the nation, and EDMs, digital maps and outdoor showed the furthest routes. With social and PR magnifying the message, riders soon hit the road. Getting the milk now meant getting on your bike for hours (in some cases days).