PASSWORD: latitude​

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We positioned Latitude as ‘the new, non-banking kid on the banking block’ with a challenger mentality and a cheeky attitude to match.

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Headed by plain-speaking brand ambassador Alec Baldwin, Latitude promised Australians ‘You Can Do Better.’ How? Just talk to The Betterers: Latitude’s team of personal lending specialists obsessed with finding you a better loan and a better outcome.