Let's

Latitude recognised that to help more people, there would have to be shift in the financing relationship to a partnership. A two-way street, a team, where both Latitude and the customer share responsibility. The essence of that partnership can be summed up in one word: Let’s.

A declaration that we are in this together. An invitation to start something

 

The campaign is based on a great media insight that our audience is dreaming in their Instagram feed. So it made sense for us to anchor the idea within that world. To speak to consumers in the language and format that they are so familiar with. And thanks to the format of a ‘feed’ our brand ad can be broken down and reconstructed into custom ads according to the specific segment that it is relevant to.

 

Which means one brand ad can be remade into 8 product spots, house 24 retail messages, become 56 pieces of video and work across two countries.