G'day: The Short Film

The campaign introduces the world to new Brand Ambassador, Ruby, a souvenir kangaroo who is brought to life with CGI animation and is unmistakably Australian. Ruby, voiced by Australian actress and Tourism Australia’s Global Ambassador, Rose Byrne, was unveiled earlier this month as she hopped across billboards around the world in anticipation for the launch.

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Central to the campaign is G’day, a live-action short film directed by acclaimed Australian director Michael Gracey (The Greatest Showman) and produced by FINCH, which aims to capture the world’s imagination with a global publicity and paid media launch strategy that mirrors a major film release. G’day the short film follows the unlikely friendship of Ruby and Louie, a toy unicorn voiced by actor Will Arnett who is a symbolic representation of an international traveller, on an incredible adventure around Australia.